Search Engine Marketing

Google may say their Google Ads platform is too hard for small businesses to use, and we tend to agree—unless you have the right help that is. We’ll get you seen with targeted search engine marketing campaigns that will attract your ideal customer.

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What Is SEM?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings

“A great team to work with. I was impressed by their attention to detail and genuine desire to learn about our company before they took on our ads. They have a very talented design team and their ad copy was also top class.”

Chris

Marketing Manager, Bro Hair Care

Pay-Per-Click (PPC)

While using Google, you’ve probably seen the ads at the top of the search results. What you may not know is just how affordable and efficient these ads can be—when they’re done right.

Pay-per-click (PPC) marketing through Google Ads lets you only pay for what you use.

To have your ad appear in search results for a certain keyword, you must first win the bid for it in the ad auction.

If successful, your bid is how much you pay every time someone clicks on your ads to visit your website or contact you.

You can also set a maximum amount of clicks, so you can control exactly how much you spend.

Pay-per-click marketing in Brisbane

Re-Marketing

Have you ever typed in a search query and have a particular ad follow you everywhere you are on the internet?

That’s Re-marketing ads.

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry.

It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.

Think of it like sparking their memory.

These ads have a higher conversion rate as the people seeing them have already learned about your brand.

It’s just a matter of finding the right technique to seal the deal.

Pay Per Click Package Pricing

Have something more custom in mind? Get A Quote

Advanced PPC Campaign Plan

PPC Large Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account. Keyword research is used to analyze which search terms will be more beneficial for your business.

A four-step process which consists of

1) setting media objectives in light of marketing and advertising objectives,

2) developing a media strategy for implementing media objectives,

3) designing media tactics for realizing media strategy, and

4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google & its Search partners.

The same will be implemented on other platforms such as Facebook.

The goal is to allow the business owner to grow his company together with his online audience. It also includes a Remarketing campaign that will target people who already visited your site.

Each PPC Package includes free Landing Page Analysis, daily performance monitoring, reporting, dashboard integration and reporting, and Project Manager consultation.

Keywords Up to 70
Ad Groups Up to 30
Ad Texts Created 12
Reporting Monthly & Weekly
Bid Optimization Twice a Week (if needed)
Project Manager Consultation Weekly
Google My Business (if needed) Yes
Location Targeting 
(if with Google My Business Account)
Yes
Banner Ads Creation $399 (Up to two studies)
Landing Page Analysis Free
Landing Page Optimization and Setup Add $449
Thank You Page Creation + Google Analytics Set up Add $249
GTM Installation + Event Setup Add $299
Enhanced Ecommerce Setup for WordPress Only + Google Analytics Set up Add $299

Interested in The Advanced PPC Plan? Get A Quote

Frequently Asked Questions

Still Not Sure? Here are some answers to questions you may have.

Do I Need Both SEO and SEM?

Search engine marketing (SEM) is paid to advertise with almost instant results (if done right). Whereas search engine optimisation (SEO) may not give you the results as fast but it pays off well over time. They both have their place for achieving short and long-term website traffic goals.

What is on-page SEO?

On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.

Is SEO dead?

As fun as it is to say, no: SEO is not dead. SEO is still a vital part of online marketing; and unless the way we search for content changes drastically, it will be for a long time. Businesses looking for immediate leads and conversions may neglect SEO in favor of more direct, targeted approaches like paid search and paid social; but businesses that invest in SEO are investing in the long term. SEO is cost-efficient, casts a wide net, and allows potential prospects to discover your brand on their own terms.

Where will SEO go this year?

Say it with us: Plan for voice search! ComScore predicts that by 2020, 50% of all searches will be voice searches. People have figured out that systems like Amazon Echo, Google Home and Google Assistant pull from featured snippets to give their answers. Look for SEOs to continue to turn their attention to voice search—this year, and into the future.

Where do I start my SEO strategy?

What have you done thus far? If the answer is nothing, you’re going tohave to start from scratch.  We start by running a site audit. This will allow us to find and rectify any broken links, make sure all your meta tags are in order, and check page load speeds. We also check for “Crawl Errors” , in addition to other issues like diagnose your site’s speed and usability. Once your current pages are in order, we get cracking on keyword research, and start putting out some content!

Will blogging help SEO?

Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.

Will HTTPS affect SEO?

Yes! If you’re not familiar with HTTPS, it is essentially a more secure form of HTTP. Google looks on https pages favorably. It indexes HTTPS pages first, but it also recognizes HTTPS as a ranking signal. HTTPS is also faster than HTTP, which can affect click-through rate. So yes, changing to HTTPS should positively impact your rankings!

Which SEO techniques are popular?

Where to begin? Link building. Keyword research. Site audits. On-page SEO. Updating pages for relevancy. Plus lots more factors.

What can SEO do for my business?

If online marketing is an important part of your business (and, to be frank, it should be!) then SEO can be a serious asset. And while SEO may not return immediately, tangible conversions, it is a pivotal part of driving organic traffic; and driving organic traffic is a pivotal part of building brand awareness and familiarity. If your audience can rely on you to deliver relevant, high-quality resources at the top of the SERP, they’ll be that much closer to purchasing your product!

Reach Us

Let’s Discuss How To Get Your Business More Clients, Shall We?
25 Wembley Road, Logan Central, 4114
0407 199 022
support@getfoundmarketing.com.au

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